about us

We at Louve still and will always believe that fashion is fun. But the current state of fashion doesn’t always make us jump for joy. Even though we like to live in the now; it makes us worry about the future. And especially the future of our little one. So what now? 

Enter: Louve. 

Louve was called to life to offer a brighter view of fashion’s tomorrow while keeping the fun alive. And to ease the worried parents’ mind - there’s already so much to worry about, right?
We know from experience. Looking for a balance between cool clothing and a conscious approach on raising my daughter Louise, I was missing a platform that could make it easy and guilt free to shop kids’ clothing.

With Louve we want all kids to be able to grow into a conscious lifestyle while also having the freedom to discover their expressive & original self. Let kids be kids and leave the serious business up to us.
For now at least.

Our collection mostly consists of items from retail overstock, that would otherwise have gone to waste. These items are new and have never been worn. Complemented with pre-loved and vintage finds, our aim is to only offer items that you can feel good about. Nothing is newly produced for us. You can either choose to rent or buy these items - just what fits your family's needs the best.

We hope that you feel the ease and fun of it all and that you will louve it as much as we do.

xxx Emma